Years of commitment to innovation can’t be imitated overnight. The world-leading OLED’s uniquely tailored alpha chipset elevates the viewing experience to new heights.
The World’s No.1: 11 Years Later, Still on Top
AI Customisation: A Picture Tailored to Your Taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
AI Acoustic Tuning: Optimal Audio to Fit Your Space
The sound system detects the layout of your room and where you’re sitting to create a dome of sound around you, perfectly tuned to your room’s unique acoustics.
Virtual 11.1.2ch Suround: Lifelike Audio Soars Through Your Space
Experience the insane immersion of an all-encompassina 11.12 virtual surround sound system.
Dynamic Sound Booster: Impactful Sound Resonates
AI Processor refinements give your sound a dynamic boost packed with power
Ultra Slim Design: Elegance in Simplicity
Experience the Ultra-Slim Sensation
A minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.
*Bezel size differs by series and size.
**Images show C4 with USC9S sound bar – sold separately. Bracket between TV and sound bar included only with USC9S.
Synergy Bracket: Designed to Amplify Sight and Sound
The Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.
Wow Interface: Simplicity at Your Fingertips
Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.
Wow Orchestra: Every Picture is Perfectly on Pitch
WOW Orchestra brings the unique sound of your LG Soundbar and LG OLED together in synergy.
Wowcast Built-in: Watch Your TV With Zero Mess in Sight.
Vast Size Range: Sized to Fit Every Life
Discover a size for every space and taste with a lineup ranging from 42″ to 83″.
webOS 24: Make Your TV Experience Yours
Dolby Vision & Filmmaker Mode: Authentic Movie Scenes Burst Into Life
Transform movie night. Dolby Vision’s ultra-vivid picture comes together with the support of FILMMAKER MODE to preserve the director’s intention, optimising the picture quality while ensuring no distortion or over-processing.
Dolby Atmos: Enticing Soundscapes Surround You
Hear action surround you with Dolby Atmos’s unparalleled clarity, intricate detail, and spatial depth.
Controls Right Where You Need Them
Don’t pause to use Game Optimizer and Game Dashboard.
Access to All Your Favourite Games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
€1,599.99Original price was: €1,599.99.€1,299.99Current price is: €1,299.99.
The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligence. It does more than simply recognise what’s on-screen – it actually detects what you’ll be focusing on. Like boosting the details and colours of the main character. Jet flying overhead? The sound will pan across the top of your head like it would in real life. Pretty smart. And thanks to XR OLED Contrast Pro technology, it all looks amazing on the OLED screen. You’ll be able to see more details, even in the darkest of thrillers. Plus, colours are brought to life with over a billion natural yet vibrant shades on the XR Triluminos Pro display with Rich Colour Enhancer. Sound is in perfect sync too with Acoustic Surface Audio+. It turns the screen into a speaker – literally – with sound coming from where the action is happening. Even in a hectic battle scene, you’ll be able to pinpoint the clash of swords. It’s super immersive.
Who needs ceiling speakers when you’ve got XR Surround and Dolby Atmos providing a surround sound experience?
The Metal Flush Surface Bezel looks good in any space – plus the 3-way slim stand can be adjusted to suit your furniture
Older movies and shows are given a boost with XR 4K Upscaling – it intelligently recreates lost texture and detail
XR OLED Motion makes it easier to keep up with fast-paced action by keeping it all looking smooth
No need to hit rewind – you’ll hear exactly what people are saying with Voice Zoom 2 which boosts even the faintest of whisper
Auto Low Latency Mode in HDMI 2.1 keeps you one step ahead when gaming by making sure everything is smooth and responsive
There’s tons of choice on Google TV, including favourites like Netflix, Disney+, and Amazon Prime
Hundreds of films are waiting for you on the exclusive BRAVIA CORE app, including the largest collection of IMAX Enhanced movies
Ultra bright, pure black
Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.1
Contrast. Like life itself.
The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens.2
Screen speaker,always immersive
As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Much the same as in a movie theatre.3
Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion. 4,5
Love entertainment.Love the planet.
Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.6
Pure blacks. Peak brightness. Remarkable contrast.
XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.
Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.7
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.8
Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you’re watching.
Screen sound,ingeniously immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.
Sound from the centre of the screen, perfectly matching action
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.
All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Clear Voice.Precise dialogue.
Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
Perfect for PlayStation®5 11,12,13
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.14,15
Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes. 16,17
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort. 18,19,20
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you. 21,22,23
Bring the cinematic experience home, enjoy movies included with BRAVIA™
Explore today’s top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound. 24,25
Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV – all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.29,30,31
Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more. 32,33,34
Easy to wipe,always stays clean
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material. 35,36,37
A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.38
Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.39
Video chat on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™. 40
Optimising brightness and power consumption
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimise virgin plastics, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What’s more, our new packaging uses around 45 less plastic volume. 42, 43, 45
Less packaging. Less CO2.
Our new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15. 46
Metal Flush Surface,the art of immersion
Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not what’s around it.47
Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.48
Aluminium Slim Wedged Stand
The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.49
Warranty may be subject to registration
1 TV image is simulated. The actual look of the TV may differ, depending on model, size and region.
2 TV image is simulated. The actual look of the TV may differ, depending on model, size and region.
3 TV image is simulated. The actual look of the TV may differ, depending on model, size and region.
5 PS5™ system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc. God of War Ragnarök available now.
6 Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.
7 Upscaled, simulated and enhanced 4K images will vary based on source content.
8 Features will be available via a future firmware update.
17 This function works when Auto Picture Mode is ON.
18 Some features will be available via a future firmware update.
19 The UI Image is simulated. For illustrative purposes only. Actual UI may be different.
20 Available functions may vary depending on model, region, or country.
21 Some apps, contents and/or features may not be available in all countries. Subject to availability.
22 User must connect to a Google account to use certain advertised features.
23 Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, YouTube, Chromecast built-in, Google Meet, and other marks are trademarks of Google LLC.
24 Time period that streaming is available for depends on model.
25 Number of credits differs depending on model.
29 Google TV is the name of this device’s software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
30 Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.
31 Feature, searching by genre, will be available via a future firmware update.
32 Google TV is the name of this device’s software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.
33 Google Assistant is not available in certain countries and languages. Availability of services varies by region, country and language.
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