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LG UR78 4K UHD Smart TV | 50″ | 50UR78006LK.AEK
€349.99
Warranty may be subject to registration
1. Vivid colour and remarkable detail with 4K HDR10 Pro
2. A smarter viewing experience with the α5 AI Processor 4K Gen6
3. Smart Functionality, including ThinQ AI and WebOS
4.Streaming built-in, including LG Channels, Netflix, Apple TV+, and Disney+
Reveal the Last Detail
LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour  and remarkable detail.
*HDR10 Pro is not a format LG’s own Dynamic Tone Mapping applied frame by frame for HDR10 content.
α5 AI Processor 4K Gen6
Boost Your Viewing Experience
α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.
*86″UR80 feature α7 AI Processor 4K Gen6.
Redefine Scale of 4K
Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
*Image quality of upscaled content will vary based on the source resolution.
See UHD TV on a Whole New Scale
Experience your favourite content up-close with an ultra-big 4K UHD TV.
The Perfect Fit for Full Sound
Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
WOW Interface
Diversified Settings
Enjoy better control of your soundbar through your LG TV’s on-screen settings menu.
Smart Assistant & Connectivity
LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.
*’Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
*Support for Amazon Alexa may vary by language and region.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
*Support for Amazon Alexa may vary by language and region.
Cinema-Like Immersion at Home
Watch in 4K and enjoy a viewing experience like the ones in the cinema.
*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
Entertainment
Endless Content On Demand
Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.
*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country.
Sustainability
Greener for Better
LG UHD TV’s redesigned packaging uses single colour printing and a recyclable box.
*Content on box may vary by model or country.
