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Over a billion colours are brought to life by TRILUMINOS PRO™ and our 4K HDR Processor X1™. With extreme contrast, everything you watch feels so real.
See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.
Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.
See all your favourite movies in a new way with more drama and realism on a 4K Ultra HD TV that’s designed to create a real theatre experience at home. Dolby Vision™ brings scenes to life authentically while Dolby Atmos™ fills the room with immersive sound.
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, “Ok Google, what should I watch?”. Even get answers on screen, control smart home devices, and more.
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it.
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, and much more.
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
Our BRAVIA TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X80K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
Our TVs include visual, hearing and mobility accessible technology.
Warranty may be subject to registration
Store Collections
Products purchased online can be picked up in Store. Please select the ‘Pick-Up in store’ option during checkout.
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