Sony 50″ 4K UHD 100Hz Smart TV | KD50X89KU

SKU: KD50X89KU
  • TV Screen Size
    50"
  • Smart TV
    Yes
  • Warranty
    5 Year
  • Brand
    Sony
OUR PRICE INCL. VAT
999.99
Included in this price is a contribution to recycling costs of €5

In stock

Quantity:
1

Product Specifications

Breathtaking colours make everything so real

Over a billion colours are brought to life by TRILUMINOS PRO™ and our 4K HDR Processor X1™. With extreme contrast, everything you watch feels so real.

Discover our great BRAVIA TV deals at Sony Store Online

5 Year Sony Guarantee & Free Shipping Included

Dual screens showing a horse and rider in a showjumping event with smoother motion on left screen due to 120Hz panel and Motionflow™ XR
Fast-moving action, ultra smooth

Enjoy smoother motion and transitions on this Sony BRAVIA 4K TV with high 120Hz refresh rate. You’ll also see sharp details in fast moving scenes with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones, comparing key visual factors on successive frames then calculating the split second of missing action in the sequences.

Super 4K resolution, whatever you’re watching

See glorious 4K pictures, rich with real world detail and texture, exclusively powered by our 4K HDR Processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.

Interior shot of a library showing 4K detail in architecture
Diagram showing location of X-Balanced Speaker in TV
Hear high quality sound

Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.

Experience the thrills of the theatre

See all your favourite movies in a new way with more drama and realism on a 4K Ultra HD TV that’s designed to create a real theatre experience at home. Dolby Vision™ brings scenes to life authentically while Dolby Atmos™ fills the room with immersive sound.

Man and woman with two children on sofa watching TV
Close-up of woman controlling TV hands-free
Hands-free help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, “Ok Google, what should I watch?”. Even get answers on screen, control smart home devices, and more.

Logos of Google TV and OK Google

Flush Surface for more immersive viewing

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it.

Close up of Flush Surface design of BRAVIA X85K with image of purple and pink material on screen
Image showing 2-way multi-position stand and BRAVIA TV with screenshot of purple and pink material
Versatile premium stand, designed for any TV positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Discover new ways to enjoy TV with BRAVIA CAM

Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, and much more.

Graphic showing a person controlling TV by gesture control
Image of couple in living room waving at a friend during video chat
Enjoy video chat with friends and family on the big screen

Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.

See why entertainment comes alive on our BRAVIA X85K
Renew and recycle, designed with the environment in mind

Our BRAVIA TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X85K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

Logo of Road to Zero
Logo of Assistive Technology
Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Warranty may be subject to registration

  • Delivery Details

    Cunniffe Electric delivers Nationwide

    Store Collections

    Products purchased online can be picked up in Store. Please select the ‘Pick-Up in store’ option during checkout.

    The following is required upon collection:

    1. Photo ID
    2. Credit / Debit card used to purchase the product(s)
    3. confirmation e-mail, that product is available for collection

    Delivery

    • Delivery is only available in the Republic of Ireland
    • Delivery cost of a large appliance is €20.
    • Delivery cost of a small appliance is €5.
    • We aim to deliver large appliances within 4/5 working days (subject to availability) d. We aim to delivery small appliances within 2/3 working days (subject to availabilty).
  • Return Policy
    • When you purchase online you have a statutory right to return unopened goods (other than perishable or customised) up to 7 days after receiving your order: this is the cooling off period.
    • We can change or cancel an order up until it is dispatched. If the order has been dispatched, you can return the unopened goods to us and we will organise a refund (excluding delivery cost). Memory cards and software must be in their sealed packaging.
    • The product must not have been used or installed or had any data inputted. In addition to this cooling-off period, you can return any item unopened and in its original packaging within 28 days of receipt for credit or exchange. We can change or cancel an order up until it is dispatched. If the order has been dispatched, you can return the goods to us and we will issue a credit or exchange (excluding delivery cost).
    • Exceptions to this are goods which are made to your specifications – ie special order
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